For companies in France, the difficulty of tomorrow lies in the need to ensure their digital transformation, which often represents a reason for apprehension and questioning. To do this, using digital marketing agencies can guarantee a smooth and successful transition to digital for companies.
Indeed, by definition, a digital agency accompanies its clients from departure to arrival. In other words, from determining needs to developing and implementing digital solutions. Need to know what the exact role of a digital marketing company is ? The answer is in this article.
The digital marketing company
A marketing agency is a specialty component of a communications business. Indeed, it intervenes with companies, local authorities, within associations and with liberal professionals to support them in the development of their marketing strategy with a view to achieving one or more of their communication or marketing objectives. sale.
So what is a digital marketing agency? A digital agency is a company that offers digital content creation services: website design, natural referencing (SEO) and paid for with search engines like Google, advertising on the internet or via social networks, mobile apps or infographics.
Indeed, digital marketing companies replaced traditional communication agencies, shortly after the birth of websites and interactive social networks. They have gone from print media to window displays, from creative descriptions to innovative content, from advertisements to sponsorship, from commercials to viral videos.
It is common for traditional communication agencies in France to turn into ” digital agencies ” following the profound changes in the world of print (you won’t believe it, but 80% of traditional communication agencies lived only thanks to the few profits released on the back of the printing presses). These (known as “360° agencies”) sometimes use this notoriety to provide expensive and inefficient offers in the face of the Internet world (these are the proponents of the status of showcase site).
Why trust a digital marketing company?
work-group-marketingA digital marketing agency carries out the analysis and the necessary advice to its interlocutor before the design and possible realization of a communication device. Moreover, in order to take advantage of a quality, effective web marketing strategy that meets your requirements, your goals and your budget, the use of web communication professionals is to be preferred. They are specialized in mastering the various variations of communication and promotion on the web.
In addition, a digital communication company gathers all the know-how relating to the digital world. This allows you to have a single speaker to support you in the implementation of your digital strategy.
To follow the evolution, in particular of technologies and uses of the web, many digital companies involve experts such as digital marketing consultants to provide you with high added value internet services. For some services, it is necessary to have skills:
Even more, a digital marketing company manages your digital projects while respecting deadlines and technical and budgetary requirements. The agency you have chosen makes sure to increase your company’s online visibility through the creation, development and posting of various digital solutions. Posting content on social networks, improving the traffic of your website via natural referencing (SEO) or even advertising on Google are actions that the agency will carry out for you as part of the digital strategy that she has developed for you.
Some digital agencies also offer to participate in your digital communication policy, both external and internal, with, for example, the creation of an intranet based on your company’s existing visual identity.
What is operational marketing?
digital-marketing-screen Operational marketing corresponds to the deployment of a system which incorporates all the components of the strategic approach at the operational level. The concept of operational marketing corresponds to the designation of the tools making it possible to fulfill the conditions necessary for the concretization of the results defined beforehand by the marketing strategy.