The global demand for electricians is at an all-time high. In the US alone, 73,500 new job openings have been predicted annually until 2032.
For small businesses, however, these broad statistics rarely translate into more clients. To conquer the local market and boost profits, you need a strong digital marketing strategy that amplifies your brand. This involves familiarizing yourself with social media platforms, online directories, solid SEO practices, and more.
Unsure of where to begin? In this article, we’ll offer a step-by-step doable approach.
Step 1: Create or Update Your Business Website
In today’s digital age, it’s rare to find a business that doesn’t have a website. But it’s even harder to find perfectly optimized websites that attract local audiences.
A well-designed website can establish credibility, increase bookings, and enhance the customer experience. For it to achieve all these goals, it must include:
- Accurate and up-to-date information, including names and contact details
- A comprehensive description of the services you offer
- An overview of all the areas you operate in
- A price list for each service (here are some templates to get you started)
- Testimonials and positive reviews from your customers
- A streamlined booking system, and—if necessary—a payment gateway
Moreover, your website must be easy to find on a search engine. More on that below.
Step 2: Implement Local SEO
Local search engine optimization refers to a host of strategies you can employ to improve your position in local Google searches. There are a few aspects to keep in mind.
The first involves optimizing your website’s content to include more localized keywords. In this case, content includes URLs, title tags, meta descriptions, headers, and more. Several tools can help with keyword research such as Semrush and the Google Keyword planner. Here’s a list of over 100 relevant keywords to get you started.
The content you update on your website can also be tweaked to offer more relevant tips for potential clients in your area. For example, if you live in a region with several heritage buildings, offer tips and tricks to maintain older electrical systems.
Meanwhile, you could simultaneously optimize your Google Business profile to include local keywords, a detailed description of services, and updated service information.
Step 3: Get Listed on Online Directories
Modern-day yellow pages such as Yelp, or the Better Business Bureau are excellent sites to find customers—especially for new businesses struggling with visibility.
Online directories are often the first place a homeowner visits for local services, so you’ll want to ensure that your business is featured while ranking high in searches.
To do so, complete your profile with accurate information and a comprehensive description of your services. This is also a great place to highlight promotional offers and discounts, including unique offerings.
Moreover, include relevant keywords, highlight excellent customer reviews, and pick the most appropriate directory for your services.
Step 4: Run Google Ads
Google is the world’s most visited website, with 8.5 billion searches daily. It’s also a powerful and cost-effective tool for advertising your electrician services.
If you don’t know how to set up a Google Ads account, follow Google’s guide. Once you’re set up, make the most of Google’s geographic targeting features by setting up a campaign in your area. Use keywords like “electrician,” or “electrical contractor near me” along with your location to attract relevant traffic.
Apart from increased traffic and visibility, Google Ads:
- Allows you to target specific demographics—such as high net-worth homeowners—to improve conversion rates
- Allows you to target customers based on region and language
- Are cost-effective, you only pay when a user clicks on the ad
- Has a flexible pricing model that is particularly useful for small businesses
Step 5: Develop a Solid Social Media Strategy
Nowadays, no business is complete without a presence on at least one social media platform. In fact, customers are less likely to trust a business if it doesn’t have any social media presence. Yes, that includes electrical services!
Start by identifying the social media platforms your clients use the most and tweak your content accordingly. For example, millennial homeowners are more likely to be drawn to Instagram reels, older populations flock to Facebook, and Gen Z often spend time on TikTok.
So what should you post? Well, you’re only limited by your creativity.
But as an expert in electrical services, you could share related tips and educational content. Your content could also answer Frequently Asked Questions, such as “Why are my lights flickering?” or “When is it time to rewire a home?”
If you struggle to create attractive and engaging content, you can use various professional services flyer templates to help promote your services.
Besides educational content, you could share positive testimonials and customer reviews to add credibility to your work. Some businesses have seen great success collaborating with various home improvement and DIY influencers. They can increase your visibility, drive engagement, and build trust among audiences.
Creating all this content is, of course, easier said than done. There’s a reason why companies have dedicated social media teams after all. But if you’re a small business struggling with devoting a massive chunk of your budget to designers, a tool like PosterMyWall comes in handy. In its library, you’ll find over a million highly customizable templates to jazz up your social media feed
